Friday, December 28, 2012

Small Business Big Sales


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Every small business owner's dream is to land that multi-million dollar account or huge corporate contract. Many of them do but it can be a long, expensive, and tedious process that leaves the small business owner feeling defeated if they don't get a contract to do business.

Small business owners are often very determined and goal oriented to get the job done, working harder than big corporate businesses because they have to in order to survive and keep their business going. Many occasions small businesses can be more nimble and flexible in order to adapt and satisfy their customers. They can react quicker to changing dynamics of the business environment and are sometimes better suited to do so than large international corporations.

Small businesses are the backbone to our economy. We hear President Obama saying all that time that 98% of all businesses in the U.S. are small business, and he's right on that. They often work out their dining room, garage, and small offices and are what recovered our economy the last two recessions and it will be small businesses that recover our economy today. Small business owners are forced to be creative in networking and prospecting for clients. One attribute of small business owners are they always sell their business in social events, out for dinner, family gathering, town hall meetings, and so on. Networking for a small business is never complete and meeting a contact that can potentially get you into a global corporation is many times rare.

Now there is a way for small businesses to interface easily with global corporations.
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18 months IBM launched a site with six partners (AT&T, Phizer, UPS, Citigroup, and Bank of America) and has since expanded to twelve. The site is dedicated to giving small businesses an easier way to potentially to do business with huge global corporations. Spurring economic growth and jobs creation in the U.S. was the idea behind IBM's launch of the site. Vendors can visit "Supplier Connection" and electronically fill out one streamlined application form to potentially become vendors of the participating corporations. This simplifies doing business with large corporations for the small business owners who in the past had to dedicate significant time and money to even begin the process of speaking with global organizations, let alone multiple global organizations in one place. The Supplier Connection website was designed to streamline and accelerate the application process for small and medium sized businesses, leading to an increase in contracting with small businesses to spur economic growth in the U.S.

Results of the program have been a huge success for the small business owners who have inked contracts. Some have doubled their revenue and added jobs since becoming a vendor for such large companies.

If you are a small or medium sized business, go to the "Supplier Connection" fill out an application and get started. It doesn't cost a dime. You will be able to view contract opportunities with large corporations and large corporations can scout a database of potential small business vendors. That means global companies may be calling you instead of you calling them.

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